





His photo is of him attending the International award in London (UK). This is an important event in his career when a project he designed won an award. This award is not only an important milestone in his career but also a clear demonstration of his excellence and relentless efforts towards his career.
The Filmore Da Nang project that he designed successfully passed the Vietnam qualifying round and was selected to attend the Asia Pacific qualifying round held in London. Here, the project continued to win 03 more awards including:
· BEST APARTMENT / CONDOMINIUM ASIA PACIFIC
· AWARD WINNER RESIDENTIAL HIGHRISE ARCHITECTURE IN VIETNAM
· AWARD WINNER RESIDENTIAL HIGHRISE DEVELOPMENT IN VIETNAM
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Phuong is an architect with over 12 years of experience, particularly in the field of design.
He has extensive knowledge of all aspects of architecture and has worked on a variety of projects, such as high-rise Apartments, Hotels, Offices, Landscaping, and Interior design.


The images recount Phuong's most memorable experiences in London.
A week-long journey filled with diverse experiences: From exploring modern and classical architectural to exploring the city's public urban transportation while traveling between attractive destinations.
This trip was particularly special as Phuong played the role of a guest, under the guidance of the CEO. Phuong had the opportunity to delve into prominent high-end apartment projects in London, such as One Park Drive in the Canary Wharf financial district, Casson Square Residential in the city center along the Thames River, and finally, Embassy Garden Apartments in the Nine Elms regeneration area.


Phuong attended the signing ceremony of a memorandum of understanding (MOU) for a major cooperation between Filmore Real Estate Development (Vietnam) and POSCO E&C Group (Korea), at Songdo International City , Incheon, South Korea, 2023
POSCO E&C is not only one of Korea's leading construction and real estate development corporations but also has a large position throughout Asia and many key market areas globally.
An important and proud trip helped Phuong increase his experience and understanding of the real estate market in Korea.


With rapid development and great application potential, artificial intelligence (AI) has become an important topic as well as an important direction in the development of multi-industry companies, not just in the field of technology. Real Estate sector.
As many strive to become pioneers in applying AI to their operations or at least to avoid being left behind in the race to apply AI.
Not out of the trend, Phuong also started the first steps in researching AI applications that can be applied in the Real Estate industry.
In the picture is an internal presentation, compiled and compiled by Phuong to disseminate basic concepts about AI and future trends with the topic:
“AI IN DESIGN & REAL ESTATE”




Phuong has participated and worked throughout the project life cycle. From the Initiation phase to the end of the construction and operation phase. During the project participation.
Phuong also has experience working and coordinating with other departments including: Board of Directors, PMU, Purchasing department, Marketing & Sales department.
Thereby helping Phuong have an overview and general knowledge of the real estate development industry
PROJECT PHASE & ACTIVITIES


LESSON LEARNED
Participating in the project throughout its life cycle has brought Phuong many useful lessons:
•Identify possible risks.
•Limit errors, save time, costs and effort.
•Improve workflow and coordination.
•Improve decision-making skills.


CONTRACTOR & SUPPLIER
COORDINATION
Economics and financial efficiency are always the top priorities when developing a project.
Thanks to participating in the bidding process and working with suppliers in the role of responding to RFIs. Phuong has a deeper grasp of knowledge and solutions on materials and the impact of project costs.
The results are the basis for design modifications to help VE and monitor VO changes throughout the construction phase.


TOP GREATEST LEADERS
INFLUENCE & LESSON
Phuong had the opportunity to work directly with top leaders in the real estate development industry. That helped him learn to think like a top leader.
In addition, the understanding of market segmentation and product orientation in the real estate business of these leaders also gives Phuong a lot of valuable experience that is not easily available.


INTERNATIONAL
REAL ESTATE MARKET


ONLINE RESOURCES
& PROJECT APPLICATIONS
Phuong always improves his knowledge by learning from the good points of international real estate projects and applying them to the projects he is participating in.
By taking advantage of new technology in the real estate industry such as VR or 360. Phuong can erase geographical boundaries and keep up with international trends.
In addition, the habit of synthesizing and classifying information has created a library of its own, ready to be applied to future projects.


TRAVELLING
& LEARNING
Phuong is someone who likes to travel on his own. On every trip, he always tries to combine sightseeing and learning about famous architectural works related to his current work.
Thanks to that, after each trip, Phuong also gained some new knowledge and understanding. Because each project always reflects the current living needs and quality of social life of each country in which it is built.
Although he is not a real estate market analyst, he has spent a lot of time researching and learning about the luxury apartment real estate market in major cities outside of Vietnam such as Thailand, Singapore, London and some under researching included: Hong Kong, Sydney and New York .
By studying how famous architects apply the design philosophies to their high-end projects along with the level of completion and selling price of real estate projects, he can visualize the tastes and demands of the global luxury segment.
This knowledge not only helps him update and predict advanced design trends but also provides important design advice, increasing the competitiveness of the projects he participates in. This understanding becomes a significant strength, helping him make valuable contributions in creating highly aesthetic designs, in line with global trends and meeting the needs of customers.


INTERNATIONAL
MANAGEMENT SYSTEM
•Project Phases/ Stage
•Design Brief/ Scope of work.
•Project programe / Milestone management.
•Communication Management & Coordination between Multidisciplinary Design and Consultants
•Communication Management & Coordination between International and Local Consultants.
•Design quality & Monitoring/ Check list
•Risk management
•Project Deliverables/ Submission
•RFIs/ RFA coordination
•Value engineering
•VO tracking
•Design Standards/ Regulations
•Skills to manage the meetings, evaluate and decision-making.


Understanding that in order to effectively manage the projects he participates in, he will need to have effective project management processes and methods, improve productivity, limit risks and increase project quality.
He has proactively learned more management knowledge through research and understanding of international management standards, he also has completed a course on professional management according to PMP standards (USA).
Phuong is a versatile Architect with over 12 years of experience, particularly in the field of design.
He has extensive knowledge of all aspects of architecture and has worked on a variety of projects, such as high-rise Apartments, Hotels, Offices, Landscaping, and Interior design.
He also has knowledge of BIM and Sustainable Design. Thanks to this knowledge, he can participate in management projects on the BIM platform and handle projects that require green building expertise


As an architect with extensive experience in various types of projects such as residential buildings, hotels & resorts, offices, and schools, he has the ability to grasp the effective application of domestic and international design standards.
He always seeks to optimize the usage parameters during the FS stage to achieve the highest efficiency for the project, while also focusing on delivering optimal apartment layouts to enhance marketability.
His creativity is clearly reflected in his impressive and distinctive designs, which increase the project recognition and competitiveness, as showcased in the The Filmore Da Nang project.
ARCHITECTURE






INTERIOR
Although interior design is not entirely his strengths. But his criteria in interior design are very clear, he always tries to balances optimizing space based on functional standards while maintaining a high-end experience.
With experience working alongside professional international interior designers, he has a deep understanding of interior styles, trends, and high-end finishing standards. He also has experience in closely collaborating with interior stylists to decorate and enliven the living spaces.
He has a thorough knowledge of various materials, both natural and artificial and how to finish them, from reviewing proposals on drawing to the actual completion.
LANDSCAPING
Landscape plays an important role in high-rise residential projects, not only creating aesthetic highlights and enhancing the connection between people and nature but also improving the quality of life and the value of the project, attracting the interest of buyers and investors.
Through design experience, working with professional landscape consultants helps him gain an understanding of the characteristics of materials and flora as well as how to apply them most appropriately.








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INTERNATIONAL CONSULTANT
With his extensive design ability, knowledge, and experience, he is an architect who can work effectively with international consultants.
Proficiency in design, along with strong communication and connection skills, are key factors in his management approach.
He always aims to optimize solutions, simplify the resolution of complex design problems, and develop them into creative and unique ideas.
INTERNATIONAL CONSULTANT COORDINATION


BIM (Building Information Modeling) and Sustainable Design are inevitable trends in the design and construction industry for the future, requiring effective project planning and information management, minimizing errors, reducing environmental impact, and conserving energy.
He is an architect with knowledge in both BIM and sustainable design, which brings him significant advantages in his career.
BIM & SUSTAINABLE KNOWLEDGE


He has a basic understanding of BIM and grasps the key concepts and benefits in project management.
He is capable of using BIM software such as Revit and Navisworks, and has participated in BIM-required projects both domestically and internationally, gaining significant practical experience. Additionally, He is skilled in coordinating with many different disciplines on the BIM platform, ensuring that project information is always accurate and up-to-date.
However, his current knowledge is foundational, and he recognizes that BIM is a vast and complex field. He acknowledges that it will require considerable time and effort to achieve the standards outlined in guidelines such as ISO 19650.


SUSTAINABLE
Although he is not an expert in this field, he has spent time studying, learning, and applying sustainable design theories related to green buildings. He has also actively participated in seminars and practical tours organized by the Ho Chi Minh City Green Architecture Association.
Among many green building standards in Vietnam such as LEED, LOTUS, or EDGE, meeting the strict requirements of these standards while still ensuring project budget feasibility will face some of the most difficulties. This requires consultation from green building experts, and he can now play an important role in balancing these benefits.


CFD Simulation
Day Lighting Analysis
Dialux lighting simulation
Wind Flow
EDGE certificate
Sustainable Knowledge
Green Buidling
Practicipating & Activities








BIM




The chart below shows the connection between Phuong’s Career path and research, showing a spirit of constantly learning as well as applying research to real work or projects. This is Phuong's effort to improve his knowledge and break geographical and educational limitations and barriers towards quality internationalization in his career.



